Glocalization: A Critical Introduction

Full title: Glocalization: A Critical Introduction (Routledge Studies in Global and Transnational Politics) (2016)

Brief description

This book provides a critical introduction to the under-theorized concept of Glocalization.

Structured in two parts:

Part I introduces "glocalization", providing a history and critical assessment of theorists' past use of glocalization and offering an alternative perspective and a clear, effective, and applicable definition of the term, explaining the limitations of the term globalization and the value of defining glocalization.

Part II illustrates how the concept of glocalization can be used to broaden our understanding and analysis of a wide range of issues in world politics including the twenty-first-century culture of consumption, transnationalism and cosmopolitanism, nationalism, and religious traditions.

It is essential reading for students and scholars of globalization and will be of great interest to those in the field of global, transnational, and cosmopolitan studies.

Prepublication Endorsements

This is a fine book. Roudometof conceptualizes glocalization as a relatively autonomous phenomenon that cannot be subsumed under any other rubric, and he employs it to ambitiously reconsider core issues of modernity. Rigorous and sophisticated sociological theory.
-Jeffrey C. Alexander, Yale University, USA

Finally, here is the book that fills an important gap in the growing globalization literature by providing the first comprehensive and in-depth treatment of "glocalization" - the fusion of the local and the global. Roudometof's historically informed and analytically rich account offers a balanced assessment of the advantages and limitations of a concept that has gained in popularity in recent years.
-Manfred B. Steger, University of Hawai'i-Manoa, USA and RMIT University, Australia

Globalization is a phenomenon still tremendously underestimated in academy. The author fills this gap with a wondrous, prominent and keen book that every politician, entrepreneur and, of course, social scientist should read and keep in handy on the shelf.
-Giampietro Gobo, University of Milano, Italy

This is a very important and timely book. Roudometof finally provides us with a well informed and critical assessment of the uses of globalization, its strengths and limitations. This clearly written volume will be valuable to both experts and students alike.
-Robert J. Holton, Trinity College Dublin, Ireland

This book offers a much needed critical introduction to the concept of glocalization, its scholarly and popular genealogies, and what it does and cannot do, analytically speaking, to help us understand the complex interconnected world in which we live.
-Noel B. Salazar, University of Leuven, Belgium

With scholarly precision Victor Roudometof dissects the concept of glocalization and assesses its contribution to the sum of knowledge about world-making practices.
-Barrie Axford, Oxford Brookes University, UK

Reviews have appeared in the following journals:

European Journal of Cultural and Political Sociology, DOI: 10.1080/23254823.2016.1209886 (G. Gobo).

International Journal of Communication (2017) (Vol 11): 728-30 (Ph. Bantimaroudis).

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